What's a perspective that we should pay more attention to in the workplace?
Breaking down psychological safety barriers as early as possible. Teams need to be able to feel safe to speak up, to take charge and to criticize if necessary.
What shift in mindset has allowed you to see things differently?
First-time founders are obsessed with product. Second-time founders are obsessed with distribution. This is so true, especially in B2C as B2C is not about who has the best product, but who has the best distribution, marketing and growth strategy implemented.
What book do you recommend the most?
It is a personal one, but dealing with life’s challenges, “The Untethered Soul” has had such a huge impact on my life so far that I can recommend it to every living human being.
What’s an important belief that informs the way you build and run your business?
Only through vulnerability can we create empathy and connection.
What motivated you to become an entrepreneur?
I love "0 to 1" and I love building new products and solutions for problems that have not been solved before. I love small teams, that are just forming out and I love creating a culture with in a team and company.
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What do you wish you had known 10 years ago?
I always thought that my life can be balanced between personal, business, health, family, finances and love. In that sense how much energy I put in and get back. But with the years, I learned that life is imbalanced by nature. It's still a goal for me and I believe if all parts are some kind of balanced, this speaks of a highly valuable life, but accepting that there will always be a certain imbalance, helped me a lot.
What's the biggest insight you learned in recent years?
It’s always a good idea to be connected to your product – even if you have to deal with high-level topics, always remember the things you offer.
What personal habit helped you accelerate your personal growth?
In one of the hardest times of my life so far, I started journaling for 1-2h on Sundays. Not digital, but with paper and pen. Always answering the same questions related to self, social life and work. This brutally honest and regular reflection once a week helped me identify problems early and iterate fast.
When times are tough, who or what is an anchor for you?
My co-founders are my anchor in work-related topics. Having an environment where failure is welcomed with a helping hand and where weakness is valued as openness, once you are down those people will drag you up.