What’s an important guiding principle that informs the way you build and run your business?
“Lead by ideas, not by hierarchy.” The “position” of a person has nothing to do with the ability to contribute great ideas to improve the company. You should always strive for a company culture where everybody can talk to everybody.
What motivated you to become an entrepreneur?
I wanted to build an organization where the leading question is “what can we do” and not “why should we not do this or that.” The latter is what you usually find in “old” companies so entrepreneurship is the only way to go for me. The pursuit of a steep learning curve is what drives me.
What's a perspective we should pay more attention to in the workplace?
Embrace open communication. Embrace questioning the status quo. Provide the feeling that everybody in the organization can contribute to everything. Employees have so many valuable insights so you should do everything to learn from them.
What book do you recommend the most?
“$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” – an awesome book by Alex Hormozi who describes perfectly what your customer wants to see and hear when making a purchase decision. Especially in Germany we still underestimate the importance of good sales. This book is worth every cent and is fun to read, too!
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Here’s More, From Other Founders Around the World
What's a mistake that you're happy you've made?
When I was 16 (way before the internet) I founded a travel-partner agency to connect people from different backgrounds seeking travel companions. After a year, I had to close the agency due to a lack of customers and the confusion some callers had regarding the nature of the “service.” Despite this setback, I gained invaluable insights into sales, communication and people’s needs, solidifying my desire to run a business that helps people.
What motivated you to become an entrepreneur?
After graduating, I worked for an extremely well-paying automotive company. But I always had the feeling that there was more out there. So I quit and went into research with the aim of becoming a founder.
What should leaders understand about their own role and responsibility?
There are no overnight miracles, it's very hard work: both physically and emotionally. Requires resilience, grit, strategic approach and grind.
What’s an important guiding principle that informs the way you build and run your business?
One of our core values is experimentation. Rather than get stuck in arguing about what solution may best solve a problem or play to our ego, we focus on the smallest step we could possibly take to learn whether that’s true. It moves our minds away from thinking too big without sweating the small stuff and from getting stuck in discussions rather than actually doing something to understand the possible solutions better.